Be the One: How to Start a Hope Squad

Sara Anderson
February 24, 2026

If you’ve ever looked around your school or community and thought, ‘There’s something missing. Our students are struggling...they need more support.’

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Across the country, educators, parents, and counselors have had the same concerns.  

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One solution they’ve found?

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Hope Squad.

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Read on for a quick look at how you can help bring our programming to your community, too.

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What is Hope Squad?

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Hope Squad is a student-led, peer-to-peer support program focused on strengthening connection, community, and hope in schools.

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The model is simple, but powerful:

  • Trusted adults on campus are trained as Advisors
  • Students are peer-nominated to serve as Members
  • Members learn how to recognize warning signs, reduce stigma, and connect peers to trusted adults

The result? A culture where students look out for each other–and know how to get help when it matters most.  

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Why start a Hope Squad?

In 2023, the CDC found that 40% of students reported persistent feelings of sadness, loneliness, or hopelessness. Among people ages 10-24, suicide is the second leading cause of death in the United States.1 

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Research shows that when students feel connected to their school and community, they are:

  • Less likely to experience suicidal thoughts
  • Less likely to engage in risky behaviors
  • More likely to attend school regularly
  • More likely to earn higher grades
  • More likely to graduate

Hope Squad is proven to build a culture of connection–but you don’t have to take our word for it:  

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I have never seen a program change the culture of our schools the way Hope Squads has. The power of peer-to-peer and education about mental illness has opened doors and saved lives.
Dr. Holly Ferguson, Superintendent of Prosper Independent
School District, Prosper TX

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How to start a Hope Squad

No matter your role in the community–student, parent, teacher, counselor, or concerned community member–you can adovcate for bringing a Hope Squad to your school.  

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Step 1: Learn about the program

Hope Squad offers a variety of resources you can explore to dive deeper into our programming and impact:

Understanding the program’s evidence-based foundation and seeing the impacts Squads are having in their communities will help you confidently advocate for the program.

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Step 2: Decide your role

There are several ways you can help to launch a Hope Squad:

  • Advocate: Start conversations about Hope Squad in your community
  • Connect: Introduce school leaders to Hope Squad
  • Write Grants: Help secure funding to bring Hope Squad to your school
  • Fund: Cover full or partial implementation costs of a Hope Squad

No matter which action you take, you’re making a difference by working toward strengthening connections in your community.

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Step 3: Start the conversation

The most important part of launching a Hope Squad is leadership buy-in.

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Reach out to school leaders and decision-makers in your community such as a:

  • Superintendent
  • Director of Student Services
  • Mental Health, Prevention, or Counseling Director
  • Principal
  • School Counselor
  • School Resource Officer

Share with them what you’ve learned about Hope Squad: It can start with a simple introduction; there’s no need for a formal presentation on your part.  

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Reaching out and saying something like, “I know that struggling students often turn to a friend before adults. I’ve heard about a program called Hope Squad that helps students learn how to respond. Have you heard of it?” can effectively get the ball rolling.

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Step 4: Connect leadership with Hope Squad

Once interest is there, connect school decision-makers with Hope Squad’s team.  

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They will:

  • Walk through the implementation process
  • Outline training for Advisors
  • Share funding options
  • Support the school from introduction all the way through launch and beyond

Once a school signs up, your community is on the way to creating a more connected culture where mental health awareness is centered, stigma is reduced, and seeking help becomes commonplace.

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Hope Squad provides:

  • Training and ongoing support for Advisors
  • Turnkey curriculum to train student Members
  • Resources for building a trusted network of mental health support

Hope Squad’s flexible implementation ensures it can fit your school and community’s needs, all while making a positive impact.  

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The Hope Squad impact

Hope Squad is not just a club on campus. It’s a well-established program that shifts culture, develops student leaders, and works to save lives.

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When schools implement Hope Squad, their communities become a place where there is:

  • Mental health skill-building and education
  • Reduced stigma around seeking help
  • Evidence-based suicide prevention
  • ...and so much more

Many schools begin their Hope Squad journey because one person recognized the need and spoke up.  

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A parent. A student. A teacher.

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You.

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Your voice matters. If you see a need for stronger connection and peer support in your community, you can be the one who makes it happen.  

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Start the conversation today.  

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1‍https://www.cdc.gov/healthy-youth/mental-health/index.html

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